Cash-Flow & Working Capital Management
Deliverables: Customized cash-flow model, 90-day burn analysis
Timeline: 3 weeks
Outcome: Reduce DSO by 15%
Empowering Ambition. Delivering Results.
Wrotron blends IIM-caliber insight with hands-on execution, delivering world-class consulting to the founders and family businesses forging their future.
Our Story & Why We Exist
Wrotron was born on a midnight bus rattling down a dusty road. Our founder – a second-year MBA student at IIM – sat by the dim aisle light, sketching a plan to help a struggling family business he’d met that day. The smell of machinery oil still clung to his clothes from the factory visit, but in that moment an idea sparked: What if world-class consulting could be made accessible to the unsung heroes of the economy – the small manufacturers, the bootstrapped startups, the local entrepreneurs burning the midnight oil?
Our Mission
To empower ambitious startups and SMEs by delivering big-firm strategic expertise with a small-firm touch, driving sustainable growth and tangible results for those building the future from the ground up.
Our Vision
A business landscape where no visionary idea is left behind due to lack of access to quality guidance. We envision a future where a corner workshop or a garage startup can achieve its fullest potential by leveraging world-class advice tailored to its reality – ultimately contributing to thriving local economies and innovation everywhere.
Our Core Values
Authenticity & Empathy, Impact-Driven Excellence, Hands-On Collaboration, Integrity & Trust, and Continuous Learning.
Our Services
Wrotron offers a comprehensive suite of consulting services tailored to the needs of growing businesses. From defining high-level strategy to fine-tuning daily operations, we cover the spectrum – with specialized focus in Strategy, Finance, Operations, Marketing, and Digital.
Financial Compliance & GST Advisory
Deliverables: End-to-end GST filing support, quarterly compliance reviews
Timeline: Ongoing with monthly check-ins
Outcome: Zero compliance penalties, streamlined filings
Market Expansion Strategy
Deliverables: Market entry report, channel partner mapping
Timeline: 4 weeks
Outcome: Identify 2 new sales channels with 10% projected revenue growth
Tech Enablement (Add-On)
Deliverables: Digital diagnostics, software integration plan
Timeline: 6 weeks
Outcome: 25% improvement in operational efficiency
Our Impact in Action
ABC Textiles
Textile Manufacturing, Gujarat
- Challenge: High DSO (90 days) & erratic cash flow
- Solution: New invoicing protocol + tailored cash-flow model
- Results:
- DSO ↓ from 90 to 60 days (–33%)
- Cash reserves ↑ by ₹50 L in 4 months
- Revenue growth +18% in Q1 2025
“Wrotron’s cash-flow overhaul transformed our working capital – within 3 months we freed up ₹30 Lakh and cut DSO by 25 days.”
— Priya Sharma, CFO, ABC Textiles
Meet Our Team
Rohit Kumar Gorai
Founder & Lead Consultant
MBA, IIM Sambalpur | ex-GCP Developer at Persistent Systems. Expert in financial modeling & MSME growth.
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